{"product_id":"2410293","title":"Global Brand Management : A Guide to Developing, Building \u0026 Managing an International Brand","description":"Elevate your brand's global presence with this comprehensive guide to international brand management. Tailored for professionals seeking to expand their brand's reach, this book provides expert strategies for developing, building, and sustaining a successful international brand. Covering essential aspects of brand strategy, marketing, and management, it offers valuable insights for navigating global markets and staying ahead of the competition. Whether you're looking to enhance your brand's online presence, expand into new markets, or optimize your marketing efforts, this guide provides the tools and knowledge you need to succeed. With its practical advice and real-world examples, it's an essential resource for anyone looking to take their brand to the next level.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54678893658497,"sku":"2410293","price":173.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41evAf0qOHL.jpg?v=1756554791","url":"https:\/\/chalkys.com\/products\/2410293","provider":"Chalkys.com","version":"1.0","type":"link"}