{"product_id":"2410168","title":"The Branding of Tourist Destinations: Theoretical and Empirical Insights","description":"Gain a deeper understanding of destination branding with this comprehensive resource. Combining theoretical frameworks with empirical studies, this book provides researchers and practitioners with in-depth insights into the world of tourist destination branding. Through contemporary discussions and case studies, it offers a nuanced exploration of the complex factors that shape the marketing of tourist destinations. The authors present a range of perspectives on destination branding, contextualizing the various strategies and approaches that are used to promote and develop tourist destinations. This book is essential reading for anyone looking to enhance their understanding of destination branding, whether they are students, researchers, or industry professionals.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54678896116097,"sku":"2410168","price":86.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41BTB8njYKL.jpg?v=1756554423","url":"https:\/\/chalkys.com\/products\/2410168","provider":"Chalkys.com","version":"1.0","type":"link"}