{"product_id":"2410022","title":"Emotional Appeals in Advertising Banking Services","description":"Delve into the world of advertising and discover the art of emotional connection. This insightful book explores the ways in which banks use emotional appeals to engage consumers, leveraging personal experiences and ideologies to create a lasting impact. By examining the complex relationship between emotions and consumer decision-making, you'll gain a deeper understanding of the strategies that drive successful advertising campaigns. From the nuances of personal ideologies to the power of life experiences, this comprehensive study provides a unique perspective on the ever-evolving landscape of financial services marketing. Whether you're a marketing professional or simply interested in the psychology of consumer behavior, this book offers a compelling exploration of the emotional appeals that shape our choices.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682865828225,"sku":"2410022","price":53.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51efghZ0NgL.jpg?v=1756697921","url":"https:\/\/chalkys.com\/products\/2410022","provider":"Chalkys.com","version":"1.0","type":"link"}