{"product_id":"2409997","title":"Managing Brands in 4D: Understanding Perceptual","description":"Unlock a deeper understanding of branding with this comprehensive guide. \"Managing Brands in 4D\" offers a systematic approach to brand management, supported by extensive research and practical tools. The book delves into the four dimensions of branding: perceptual, emotional, social, and cultural, providing a framework for effective brand management. With its organized and structured approach, this book is an essential resource for marketers and business leaders seeking to navigate the complex world of branding. By exploring the research and tools needed to entice and engage target audiences, you'll gain a clearer understanding of how to create and maintain a strong brand identity. Whether you're looking to refresh your brand strategy or launch a new product, this book provides the insights and expertise you need to succeed.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682866418049,"sku":"2409997","price":81.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51zWl4tMQSL.jpg?v=1756698040","url":"https:\/\/chalkys.com\/products\/2409997","provider":"Chalkys.com","version":"1.0","type":"link"}