{"product_id":"2409917","title":"Key Success Factors of SME Internationalisation: A Cross-Country Perspective","description":"Gain a deeper understanding of the key factors that drive the internationalisation of small and medium-sized enterprises (SMEs) with this comprehensive collective book. Offering a cross-country perspective, this publication explores the diverse paths followed by SMEs as they expand into foreign markets. From a global mindset to entrepreneurial marketing, the research identifies key drivers that significantly enhance international expansion and performance. This book is an invaluable resource for business leaders, entrepreneurs, and academics seeking to navigate the complexities of internationalisation. With its insightful analysis and real-world examples, it provides a valuable framework for understanding the challenges and opportunities of global business.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682868023681,"sku":"2409917","price":96.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/413g8XaxlAL.jpg?v=1756697988","url":"https:\/\/chalkys.com\/products\/2409917","provider":"Chalkys.com","version":"1.0","type":"link"}