{"product_id":"2409885","title":"SMASH: Using Market Shaping to Design New Strategies for Innovation","description":"Unlock the full potential of your business with a groundbreaking framework for market shaping. Written by experts in the field, this book presents a universal, teachable, and actionable approach to understanding and shaping markets. By leveraging market size, efficiency, and profitability, you can drive innovation and growth, creating value for your organization and staying ahead of the competition. With practical strategies and real-world insights, this comprehensive guide equips you with the tools you need to succeed in today's fast-paced business landscape. Whether you're looking to boost your bottom line or revolutionize your industry, this book is the perfect resource for business leaders and innovators.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682867859841,"sku":"2409885","price":87.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41qk-jZm2uL.jpg?v=1756698097","url":"https:\/\/chalkys.com\/products\/2409885","provider":"Chalkys.com","version":"1.0","type":"link"}