{"product_id":"2409762","title":"How Strategic Communication Shapes Value and Innovation in Society","description":"Explore the pivotal role of strategic communication in driving societal change and innovation. This thought-provoking collection of papers brings together expert insights from a 2016 congress in Groningen, the Netherlands, to examine how effective communication shapes public perception and fosters progress. By delving into the complex relationships between strategic planning, messaging, and innovation, this book offers a comprehensive understanding of the impact of strategic communication on societal value. With contributions from renowned scholars in the field, this work provides a unique perspective on the power of communication to drive positive change. A valuable resource for scholars, researchers, and professionals seeking to understand the dynamics of strategic communication and its role in shaping a more innovative and progressive society.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682872349057,"sku":"2409762","price":92.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41GKctO7MyL.jpg?v=1756698341","url":"https:\/\/chalkys.com\/products\/2409762","provider":"Chalkys.com","version":"1.0","type":"link"}