{"product_id":"2409731","title":"Marketing Management in Turkey","description":"Explore the untapped marketing potential of Turkey with this insightful book. Written by renowned experts Selcen Ozturkcan and Elif Yolbulan Okan, it delves into the opportunities and challenges of marketing in the Turkish market. By examining market potential, standardization, and customization, this comprehensive resource provides a unique perspective on emerging markets. Gain valuable insights into common perceptions and misconceptions, and discover how to successfully navigate this rapidly growing market. Perfect for practitioners and investors looking to tap into Turkey's vast potential, this book is a must-read for anyone interested in international marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682873135489,"sku":"2409731","price":92.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41eBY15nCUL.jpg?v=1756698259","url":"https:\/\/chalkys.com\/products\/2409731","provider":"Chalkys.com","version":"1.0","type":"link"}