{"product_id":"2409730","title":"Bottom of the Pyramid Marketing: Making","description":"Unlock the potential of the world's poorest populations with a strategic approach to business and marketing. This comprehensive guide explores the concept of Bottom of the Pyramid (BOP) marketing, emphasizing sustainable and ethical practices that uplift these markets while generating profit. Aimed at marketing practitioners and scholars, this book provides valuable insights for organizations seeking to successfully engage with BOP markets. By adopting a systematic review process, this resource sets the stage for further research and development in this growing field. With its focus on co-creating businesses and markets that mutually benefit companies and communities, this book is a must-read for those seeking to make a lasting impact in the world's most underserved populations.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682873856385,"sku":"2409730","price":86.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41u33Nsx_aL.jpg?v=1756698412","url":"https:\/\/chalkys.com\/products\/2409730","provider":"Chalkys.com","version":"1.0","type":"link"}