{"product_id":"2409702","title":"Qualitative Consumer Research","description":"Unlock the secrets of consumer behavior with this comprehensive guide to qualitative consumer research. By combining in-depth interviews, observations, and other innovative techniques, you'll gain a deeper understanding of what drives purchasing decisions and influences market trends. This insightful resource explores six effective methods of qualitative consumer research, including depth interviews, netnography, and projective measures, to help you uncover the nuances of consumer behavior. Whether you're a marketer, researcher, or business leader, this book will spark your imagination and provide eye-opening insights into the world of qualitative consumer research. With its expert guidance and real-world examples, you'll be equipped to make informed decisions and develop effective marketing strategies that resonate with your target audience.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682872480129,"sku":"2409702","price":101.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31KeUIvP28L.jpg?v=1756698179","url":"https:\/\/chalkys.com\/products\/2409702","provider":"Chalkys.com","version":"1.0","type":"link"}