{"product_id":"2409420","title":"New Perspectives in Luxury Branding","description":"Explore the evolving landscape of global luxury branding with this comprehensive collection of academic essays and key articles. Delve into the impact of technology and social media on brand building, and discover the latest strategies for marketing luxury brands in a rapidly changing world. This collection offers a unique perspective on the contemporary trends shaping the luxury industry, from the influence of digital platforms to the role of sustainability and social responsibility. Whether you're a marketer, researcher, or industry professional, this book provides a valuable resource for understanding the complexities of luxury branding. With its expert insights and cutting-edge research, it's an essential read for anyone looking to stay ahead of the curve in this dynamic and competitive field.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682889093505,"sku":"2409420","price":48.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41tIDtmdLBL.jpg?v=1756698455","url":"https:\/\/chalkys.com\/products\/2409420","provider":"Chalkys.com","version":"1.0","type":"link"}