{"product_id":"2409203","title":"Consumer Culture Theory","description":"Explore the complex dynamics of consumption and culture with this groundbreaking theory. Consumer Culture Theory (CCT) reveals how our everyday experiences and interactions shape our identities, social values, and cultural practices. By examining the intersections of ethnicity, gender, class, and other factors, CCT offers a nuanced understanding of how consumption influences our lives. This influential framework has been widely adopted in the marketing discipline, providing a heuristic framework for researchers and scholars to map the field. Through its exploration of multiple realities and experiences, CCT provides a rich foundation for understanding the cultural dimensions of consumer behavior.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682890011009,"sku":"2409203","price":119.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31-qJYUezbL.jpg?v=1756698505","url":"https:\/\/chalkys.com\/products\/2409203","provider":"Chalkys.com","version":"1.0","type":"link"}