{"product_id":"2409160","title":"Shopper Marketing and the Role of In-Store Marketing","description":"Immerse yourself in the art of influencing consumer purchasing decisions with this comprehensive guide to shopper marketing and in-store marketing. This expertly curated volume combines cutting-edge academic research with practical strategies to optimize retail environments and drive sales. By understanding the intricacies of shopper behavior and psychology, retailers can create a seamless and engaging shopping experience that captivates customers and maximizes sales. The book delves into the latest trends and techniques, from mobile eye-tracking research to enhancing in-store analytics, providing valuable insights for marketers and retailers alike. With its unique blend of theory and practice, this volume is an essential resource for anyone seeking to revolutionize their approach to shopper marketing and in-store marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54682893189505,"sku":"2409160","price":109.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/417alGB3A0L.jpg?v=1756698042","url":"https:\/\/chalkys.com\/products\/2409160","provider":"Chalkys.com","version":"1.0","type":"link"}