{"product_id":"2408835","title":"Visionary Pricing: Reflections and Advances in Honor of Dan Nimer","description":"This comprehensive guide to value-based pricing strategies is dedicated to the contributions of Dan Nimer, a pioneer in the field of pricing management. The book features insights from Nimer and other experts, including advanced marketing techniques and interviews that provide a deeper understanding of the emerging field of value-based pricing. With a focus on business-to-business contexts, this volume offers knowledge and skill-building training exercises to help readers manage marketing decisions more effectively. The book is divided into four sections, each providing a unique perspective on the latest developments in pricing management. Whether you're a seasoned marketing professional or just starting out, this book is an essential resource for anyone looking to stay ahead of the curve in the world of pricing and marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54684875915649,"sku":"2408835","price":110.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31ESMl5Y4QL.jpg?v=1756728495","url":"https:\/\/chalkys.com\/products\/2408835","provider":"Chalkys.com","version":"1.0","type":"link"}