{"product_id":"2408822","title":"Toward a Better Understanding of the Role of Value in Markets and Marketing","description":"This special issue, edited by renowned expert Stephen L. Vargo, delves into the crucial concept of value in marketing and its impact on market dynamics. Published in 2012 as part of the Review of Marketing Research series, this work is an essential resource for understanding contemporary marketing theories. The collection of insights provides a comprehensive understanding of the role value plays in shaping market interactions and driving business success. With contributions from leading experts in the field, this publication offers a valuable perspective on the importance of value in marketing. Whether you're a marketing professional, academic, or student, this special issue is a must-read for anyone seeking to deepen their understanding of value in markets and marketing.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54684878733697,"sku":"2408822","price":110.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41BPn4gs6_L.jpg?v=1756728135","url":"https:\/\/chalkys.com\/products\/2408822","provider":"Chalkys.com","version":"1.0","type":"link"}