{"product_id":"2408697","title":"Measurement and Research Methods in International Marketing","description":"This comprehensive volume delves into the methodologies and techniques essential for conducting research in international marketing, focusing on measurement techniques and research design. It provides valuable insights for advancing marketing knowledge and future research, making it an indispensable resource for professionals and academics in the field. The book explores a range of topics, including scale development, data envelopment analysis, and cross-cultural response issues, offering a deeper understanding of the complexities involved in international marketing research. With its in-depth analysis and expert perspectives, this volume is a valuable addition to any marketing library, offering practical guidance and inspiring new avenues for research. By examining the intricacies of measurement and research methods in international marketing, this book equips readers with the tools and knowledge necessary to drive innovation and growth in the global market.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54684882272641,"sku":"2408697","price":102.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31D6BFSnL4L.jpg?v=1756728263","url":"https:\/\/chalkys.com\/products\/2408697","provider":"Chalkys.com","version":"1.0","type":"link"}