{"product_id":"2407840","title":"Fitness Fiesta! : Selling Latinx Culture Through Zumba","description":"In this thought-provoking analysis, Petra R. Rivera-Rideau examines how Zumba Fitness creates and sells a vision of Latinness that's tropical, hypersexual, and party-loving. By closely examining videos, ads, memes, and press coverage, as well as interviews with instructors, Rivera-Rideau reveals how Zumba constructs its ideas of Latinx culture through a carefully curated set of five tropes: authenticity, fiesta, fun, dreams, and love. Rivera-Rideau critiques the brand's contradictory messages, highlighting the ways in which Zumba uses Latin music and dance to perpetuate stereotypes while hiding their insidious effects behind a façade of racial tolerance and meritocracy. This insightful book is a must-read for anyone interested in the complex dynamics of cultural representation and the power of media to shape our perceptions of identity and community.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686516085121,"sku":"2407840","price":24.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51x97jDZZrL_26dde855-cd6d-47de-b9ef-12719305a3eb.jpg?v=1756755506","url":"https:\/\/chalkys.com\/products\/2407840","provider":"Chalkys.com","version":"1.0","type":"link"}