{"product_id":"2407819","title":"Fitness Fiesta! : Selling Latinx Culture Through Zumba","description":"In this thought-provoking analysis, Petra R. Rivera-Rideau delves into the world of Zumba Fitness, examining how the brand uses Latin music and dance to create and sell a vision of Latinness that's tropical, hypersexual, and party-loving. Rivera-Rideau critiques the brand's contradictory messages, highlighting the five tropes that Zumba uses to construct its ideas of Latinx culture: authenticity, fiesta, fun, dreams, and love. Through a close examination of videos, ads, memes, and press coverage, as well as interviews with instructors, Rivera-Rideau reveals the insidious effects of Zumba's stereotypes and the ways in which they perpetuate a hypersexualized and exoticized vision of Latinx culture. This insightful book is a must-read for anyone interested in the intersection of culture, identity, and consumerism.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686513398145,"sku":"2407819","price":88.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51x97jDZZrL.jpg?v=1756755269","url":"https:\/\/chalkys.com\/products\/2407819","provider":"Chalkys.com","version":"1.0","type":"link"}