{"product_id":"2407772","title":"Creating the Viewer : Market Research and the Evolving Media Ecosystem","description":"Dive into the world of market research and media with this groundbreaking book, which explores the intersection of these two critical fields. Written by Justin Wyatt, a seasoned expert in media studies, this comprehensive work examines the evolution of viewer concepts and how they shape the media landscape. Drawing from over 15 years of experience in research departments at various media companies, Wyatt takes a critical look at the assumptions behind media companies' studies of television viewers and the images of the viewer that are constructed through them. As the media landscape continues to shift with the rise of streaming services, this book offers a timely and insightful analysis of the future of media viewership. With its rich history of scholarship and nuanced exploration of the complex relationships between media companies, viewers, and market research, this book is a must-read for anyone interested in the evolving media ecosystem.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686514971009,"sku":"2407772","price":90.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41PF42rTXyL.jpg?v=1756755191","url":"https:\/\/chalkys.com\/products\/2407772","provider":"Chalkys.com","version":"1.0","type":"link"}