{"product_id":"2406673","title":"How to Use Customer Data : Navigating GDPR, DPDI and a Future with Marketing AI","description":"Unlock the potential of customer data while ensuring compliance with GDPR, DPDI, and the latest marketing AI trends. This expert guide is designed specifically for marketing professionals, providing a comprehensive understanding of data protection principles and the legal requirements of the GDPR and UK DPA. With a focus on practical application, this book explores the use of clean rooms and pseudonymization, helping you navigate the complexities of customer data management. From digitally mature marketers to those just starting out, this guide offers actionable insights and expert advice on how to work in compliance and harness the power of customer data. Stay ahead of the curve with the latest thinking on marketing AI and its implications for data protection. This essential resource is perfect for anyone looking to future-proof their marketing strategy and ensure a smooth transition to a data-driven approach.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686872109441,"sku":"2406673","price":140.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41-r0S2mZGL.jpg?v=1756783364","url":"https:\/\/chalkys.com\/products\/2406673","provider":"Chalkys.com","version":"1.0","type":"link"}