{"product_id":"2406672","title":"Data Storytelling in Marketing : How to Tell Persuasive Stories Through Data","description":"Unlock the power of data to craft compelling narratives and persuade your target audiences. This insightful book, written by expert trainer Caroline Florence, provides a practical roadmap to harness the potential of data storytelling in marketing. Drawing on her client work with leading companies such as Toyota, Lactalis, and AXA, Florence offers actionable guidance on building robust insight narratives that stand up to scrutiny and create engaging data-led content. With case studies and contributions from industry experts, this book helps marketers develop the skills to drive influence and emotional connection with their audience through the effective use of data. By mastering the art of data storytelling, you'll be equipped to create compelling stories that inspire action and drive business results.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686865785217,"sku":"2406672","price":108.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41w79jGRh0L.jpg?v=1756783286","url":"https:\/\/chalkys.com\/products\/2406672","provider":"Chalkys.com","version":"1.0","type":"link"}