{"product_id":"2406615","title":"The Guide to Earned Media : How to Use PR Strategies to Enhance Your Brand","description":"Elevate your brand's visibility with expert-approved PR strategies. Authored by renowned media expert Annie Pace Scranton, this comprehensive guide breaks down the most effective and efficient tactics for garnering attention. Learn how to develop authentic messaging, unique selling points, and timely news pitches to resonate with your target audience. With practical advice and insider knowledge, this book is a must-have for marketing and PR professionals seeking to enhance their brand's reputation. By mastering the art of earned media, you'll be able to build a loyal following and drive real results. Whether you're a seasoned pro or just starting out, this guide provides the tools and insights you need to succeed.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686867325313,"sku":"2406615","price":76.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/517z3QT8lcL.jpg?v=1756783366","url":"https:\/\/chalkys.com\/products\/2406615","provider":"Chalkys.com","version":"1.0","type":"link"}