{"product_id":"2406600","title":"Brand Storytelling : Put Customers at the Heart of Your Brand Story","description":"Transform your brand by putting customers at the heart of your story. This comprehensive guide shows businesses how to shift from product-focused to customer-focused storytelling, leveraging emotional connections and authentic experiences. By applying design thinking principles, you'll create a deeper connection with your audience and establish a loyal customer base. This book provides a step-by-step approach to assess, dismantle, and rebuild your brand story, transitioning from a hero to a trusted sidekick. With expert insights and practical strategies, you'll learn how to build a brand that resonates with customers and drives long-term success. Whether you're looking to revamp your brand or start from scratch, this guide will help you create a compelling narrative that puts customers at the center of your story.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686867652993,"sku":"2406600","price":92.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41zMRCgsmjL.jpg?v=1756783593","url":"https:\/\/chalkys.com\/products\/2406600","provider":"Chalkys.com","version":"1.0","type":"link"}