{"product_id":"2406594","title":"Brand Strategy in Three Steps : A Purpose-Driven Approach to Branding","description":"Develop a purpose-driven brand strategy that resonates with your target audience. This comprehensive guide breaks down the process into three actionable steps, empowering you to clarify your brand identity, set intentions, and implement a meaningful strategy. By focusing on value communication and consumer interactions, you'll cultivate a deeper connection with your customers and establish a strong brand presence. Jay Mandel's approach emphasizes the importance of authenticity and values-driven branding, providing a clear roadmap for businesses seeking to elevate their brand's impact. With this book, you'll gain the tools and insights needed to create a lasting brand that truly reflects your values and resonates with your audience.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686870634881,"sku":"2406594","price":92.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41lG9_zdRqL.jpg?v=1756783549","url":"https:\/\/chalkys.com\/products\/2406594","provider":"Chalkys.com","version":"1.0","type":"link"}