{"product_id":"2406591","title":"A Marketer's Guide to Digital Advertising : Transparency, Metrics, and Money","description":"Navigate the complex world of digital advertising with confidence. This comprehensive guide, written by digital advertising consultants Shailin Dhar and Scott Thomson, dives into the metrics, money, and technology that fuel the marketing industry. It offers insights into the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. By learning about the kinds of metrics available to marketers and the technologies worth investing in, you'll gain an in-depth understanding of the digital advertising space. With expert guidance, you'll be able to minimize waste and improve outcomes for your brand and partners.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686875189633,"sku":"2406591","price":108.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41cB46aLWoL.jpg?v=1756783247","url":"https:\/\/chalkys.com\/products\/2406591","provider":"Chalkys.com","version":"1.0","type":"link"}