{"product_id":"2406578","title":"Fashion Brand Management : Plan, Scale and Market a Successful Fashion Business","description":"Unlock the secrets to launching and growing a successful fashion business with this definitive textbook. Written by a leading innovator in the industry, this comprehensive guide provides practical insights into gaining a competitive advantage, embracing sustainability and purpose, and successfully scaling your fashion brand. Explore the realities of the contemporary fashion industry and learn how to develop, launch, and build a brand that stands out in a multi-trillion dollar market. With its focus on real-world strategies and applications, this book is an essential resource for anyone looking to make a mark in the fashion world. Whether you're a seasoned professional or just starting out, this textbook is a valuable tool for achieving success in the fashion industry.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686871126401,"sku":"2406578","price":106.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/414JbFIF6AL.jpg?v=1756783451","url":"https:\/\/chalkys.com\/products\/2406578","provider":"Chalkys.com","version":"1.0","type":"link"}