{"product_id":"2406551","title":"Using Semiotics in Marketing : How to Achieve Consumer Insight for Brand Growth and Profits","description":"Unlock the secrets of consumer behavior and elevate your marketing strategies with this comprehensive guide to semiotics in marketing. By deciphering the symbols and signs that shape consumer perceptions, you'll gain a deeper understanding of how to create compelling brand messages that drive growth and profits. This in-depth resource delves into the complexities of consumer insight, providing valuable analysis and engaging storytelling to inform your marketing approach. Whether you're a student, educator, or marketing professional, this book offers a wealth of knowledge and insights to help you stay ahead of the curve. With its rich content and expert perspective, it's an essential tool for anyone looking to revolutionize their marketing efforts.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686873354625,"sku":"2406551","price":106.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41STGEVrCqL.jpg?v=1756783490","url":"https:\/\/chalkys.com\/products\/2406551","provider":"Chalkys.com","version":"1.0","type":"link"}