{"product_id":"2406532","title":"Managing Luxury Brands : A Complete Guide to Contemporary Luxury Brand Strategies","description":"Unlock the secrets of the luxury industry with this comprehensive guide to contemporary luxury brand strategies. Written for professionals, this widely recognized text provides in-depth insights into the socio-cultural contexts and key management topics that drive success in the luxury market. With coverage of cutting-edge topics and a focus on sustainability, this guide is essential for anyone looking to navigate the complex and ever-changing world of luxury brand management. From understanding what makes a luxury brand to successfully marketing them in a global context, this book offers practical advice and expert knowledge. Whether you're a seasoned executive or just starting out, this guide will help you stay ahead of the curve in the luxury industry.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686872863105,"sku":"2406532","price":140.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/410nVMGLnEL.jpg?v=1756783619","url":"https:\/\/chalkys.com\/products\/2406532","provider":"Chalkys.com","version":"1.0","type":"link"}