{"product_id":"2406527","title":"The Martech Handbook : Build a Technology Stack to Attract and Retain Customers","description":"Elevate your marketing strategy with a clear and effective framework for selecting the right marketing technology. This comprehensive guide provides a step-by-step approach to building a powerful technology stack that drives business value. By understanding and leveraging various forms of marketing technology, you can create seamless, effective, and joined-up marketing that attracts and retains customers. With a focus on design, management, and the role of technology in enhancing customer experience, this handbook is a valuable resource for marketers seeking to improve their business outcomes. Whether you're looking to streamline your marketing efforts or create a more connected customer experience, this guide offers practical insights and expert advice to help you achieve your goals.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686873026945,"sku":"2406527","price":92.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41ujKlU0NyL.jpg?v=1756783398","url":"https:\/\/chalkys.com\/products\/2406527","provider":"Chalkys.com","version":"1.0","type":"link"}