{"product_id":"2406515","title":"Digital Marketing Strategy : An Integrated Approach to Online Marketing","description":"Unlock the full potential of your online presence with this comprehensive guide to digital marketing strategy. This accessible, step-by-step framework provides a clear roadmap for planning, integrating, and measuring your digital marketing efforts, helping you to effectively select, align, and manage digital channels and operations. Covering essential topics such as budgeting, acquisition, personalization, customer service, and user experience, this bestselling guide will show you how to streamline your digital marketing strategy and achieve success. From automation and analytics to integrating AI, this book provides a practical and effective approach to building a robust digital marketing strategy that drives real results. With its clear and concise language, this book is perfect for marketers, entrepreneurs, and business owners looking to elevate their online presence and stay ahead of the competition. Whether you're just starting out or looking to refine your existing strategy, this guide will provide you with the tools and insights you need to succeed in the digital landscape.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686869815681,"sku":"2406515","price":106.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51JuiujviYL.jpg?v=1756783229","url":"https:\/\/chalkys.com\/products\/2406515","provider":"Chalkys.com","version":"1.0","type":"link"}