{"product_id":"2406492","title":"Innovative B2B Marketing : New Models, Processes and Theory","description":"Unlock the latest strategies and theories in B2B marketing with this comprehensive guide. Written by a leading expert, this clear and practical book demystifies modern aspects of B2B marketing, including marketing models, processes, and thought leadership. Gain essential insights into the latest approaches, models, and solutions for successful B2B marketing. This authoritative resource is a must-have for marketers looking to stay ahead of the curve and drive business growth. With its straightforward language and actionable advice, this book is perfect for those seeking to elevate their B2B marketing skills and stay competitive in today's fast-paced business landscape.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686875124097,"sku":"2406492","price":92.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41XEU3dnHML.jpg?v=1756783238","url":"https:\/\/chalkys.com\/products\/2406492","provider":"Chalkys.com","version":"1.0","type":"link"}