{"product_id":"2406444","title":"Paid Attention : Innovative Advertising for a Digital World","description":"Unlock the secrets of modern advertising and stay ahead of the curve in a rapidly changing digital landscape. This innovative guide offers fresh insights into the world of advertising ideas, exploring how ideas move people and how advertising can adapt to the ever-evolving communication landscape. With real-world examples from top brands like Sony, Red Bull, and HP, this comprehensive resource delves into communication theory, neuroscience, creativity, media history, branding, and emerging technologies. Discover practical tools and strategies for engaging consumers in meaningful conversations, driving brand awareness, and influencing purchasing behavior. From historical overviews to cutting-edge ideas, this guide is the ultimate resource for anyone looking to revolutionize their advertising approach.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686876795265,"sku":"2406444","price":92.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41-DLJZps0L.jpg?v=1756783376","url":"https:\/\/chalkys.com\/products\/2406444","provider":"Chalkys.com","version":"1.0","type":"link"}