{"product_id":"2406413","title":"A Practitioner's Guide to Account-Based Marketing : Accelerating Growth in Strategic Accounts","description":"Accelerate growth in your strategic accounts with expert guidance. This comprehensive guide, written by industry leaders Bev Burgess and Dave Munn, provides actionable strategies for successful account-based marketing. With a focus on integrating advanced technology, the authors offer a proven framework for optimizing processes and driving performance. Perfect for practitioners looking to elevate their skills, this book is an essential resource for anyone seeking to grow their business through strategic account development. By leveraging the insights and best practices outlined within, you'll be well-equipped to navigate the complexities of account-based marketing and achieve lasting results.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54686872273281,"sku":"2406413","price":129.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41xahXtipOL.jpg?v=1756783474","url":"https:\/\/chalkys.com\/products\/2406413","provider":"Chalkys.com","version":"1.0","type":"link"}