{"product_id":"2405911","title":"Desegregating the Dollar: African American Consumerism in the Twentieth Century","description":"This groundbreaking historical study delves into the complex and often fraught relationship between African Americans and consumerism in the 20th century. Through a comprehensive examination of significant market contributions and corporate efforts, it reveals the pivotal role that African Americans have played in shaping the American economy. The book explores the \"blaxploitation\" film industry and the thriving market for black personal care products, highlighting the ways in which African Americans have navigated and exploited the system to achieve economic empowerment. With a focus on the pioneering efforts of corporate giants and the insidious exploitation of African American consumers, this study provides a nuanced and thought-provoking portrait of African American engagement with capitalism. By shedding light on the often-overlooked history of African American consumerism, this book offers a fresh perspective on the complex dynamics of American economic history.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688885342593,"sku":"2405911","price":30.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41mKSwBFmzL.jpg?v=1756813632","url":"https:\/\/chalkys.com\/products\/2405911","provider":"Chalkys.com","version":"1.0","type":"link"}