{"product_id":"2405518","title":"Regional Aspects of Multinationality and Performance","description":"Explore the complex relationship between multinationality and firm performance with this comprehensive study. By examining the impact of regional strategies on outcomes, researchers have uncovered varying effects based on geographic focus. Empirical tests reveal that multinationality can lead to scale enhancements, which in turn improve performance, particularly in exploiting intangible assets. However, the regional nature of multinationals can also introduce challenges, including the liability of foreignness and difficulties in transferring competitive advantages. This study delves into the intricacies of multinationality, regional diversification, and firm performance, providing valuable insights for strategic management and business leaders.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688898220417,"sku":"2405518","price":100.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31burnxkoZL.jpg?v=1756813615","url":"https:\/\/chalkys.com\/products\/2405518","provider":"Chalkys.com","version":"1.0","type":"link"}