{"product_id":"2405487","title":"Focused Issue on The Marketing Process in Organizational Competence","description":"Unlock the secrets to achieving competitive advantage through effective marketing strategies. This comprehensive volume focuses on the marketing process in organizational competence, emphasizing the importance of aligning marketing strategies with organizational capabilities. By adopting a market-oriented approach, organizations can effectively plan and execute marketing activities to achieve their objectives. The papers in this collection explore the common conceptual foundations of competence and marketing theories, providing valuable insights into the relevance of marketing management in today's business landscape. With contributions from leading experts in the field, this volume is an essential resource for marketers, researchers, and business leaders seeking to stay ahead of the competition.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688899268993,"sku":"2405487","price":105.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/318u0HXBsLL.jpg?v=1756813372","url":"https:\/\/chalkys.com\/products\/2405487","provider":"Chalkys.com","version":"1.0","type":"link"}