{"product_id":"2405474","title":"Managing Product Innovation","description":"Unlock the power of innovation to stay ahead of the competition and meet the evolving needs of your customers. This comprehensive guide to product innovation covers the key strategies and processes required to drive success, from market research and validation to idea management and implementation. Discover how to create and develop new or improved products, services, or processes that meet the demands of a rapidly changing market. With expert insights and real-world examples, this resource provides a 360-degree view of product innovation, including sustaining and disruptive innovations, and the importance of top talent in driving innovation forward. Whether you're looking to cut through a stagnant market or simply improve your existing products, this guide will equip you with the knowledge and tools needed to succeed. By understanding the importance of measuring and managing product innovation, you'll be able to make data-driven decisions and stay ahead of the curve in today's fast-paced business environment.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688909853057,"sku":"2405474","price":136.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31NJoKzNxVL.jpg?v=1756813278","url":"https:\/\/chalkys.com\/products\/2405474","provider":"Chalkys.com","version":"1.0","type":"link"}