{"product_id":"2405409","title":"Essays by Distinguished Marketing Scholars of the Society for Marketing Advances","description":"This collection of research papers brings together the insights and expertise of senior marketing scholars from the Society for Marketing Advances. Published in 2002, it remains a highly influential and widely cited resource for marketing research. Each paper reviews a stream of research in marketing, offering a unique perspective on the field based on the authors' extensive experience and contributions. The wisdom of these highly cited scholars is reflected in their work, providing valuable insights and knowledge for students, researchers, and professionals alike. This book is a key resource for anyone looking to deepen their understanding of marketing theory and practice.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688914440577,"sku":"2405409","price":113.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31rznAbBaRL.jpg?v=1756813346","url":"https:\/\/chalkys.com\/products\/2405409","provider":"Chalkys.com","version":"1.0","type":"link"}