{"product_id":"2405335","title":"Designing Competitive Strategies for Global Marketing","description":"Unlock the secrets of global marketing success with this comprehensive guide to designing competitive strategies. This 14th volume in a renowned series of studies on research in marketing provides a deep dive into the art of leveraging comparative advantages and competitive advantages to outmaneuver the competition. By focusing on creating value and utility superior to that of competitors, businesses can establish a sustainable competitive edge in international markets. This approach involves careful consideration of market selection and entry methods, ensuring that your brand is poised for success in even the most challenging global environments. With expert insights and practical applications, this resource equips marketers with the knowledge and tools necessary to navigate the complexities of global competition and emerge as a leader in their industry. Whether you're looking to expand your brand's reach or simply stay ahead of the curve, this guide is an indispensable resource for anyone seeking to master the art of global competitive marketing strategy.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688902906241,"sku":"2405335","price":96.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/2120m9RiF3L.jpg?v=1756813522","url":"https:\/\/chalkys.com\/products\/2405335","provider":"Chalkys.com","version":"1.0","type":"link"}