{"product_id":"2405204","title":"Kapferer on Luxury : How Luxury Brands Can Grow Yet Remain Rare","description":"Unlock the secrets of luxury branding with this insightful book by renowned expert Jean-Noël Kapferer. Addressing the pressing challenge of luxury brands growing while maintaining their exclusivity, Kapferer's work offers practical advice and expert insights on brand sustainability and marketing strategies. Each chapter tackles a specific issue, from sustaining the \"luxury dream\" to adapting the internet to luxury demands, providing a comprehensive understanding of the luxury growth challenge. With Kapferer's authority on luxury branding, this book is an essential read for anyone looking to master the art of luxury marketing. By striking a powerful balance between theory and real-world application, Kapferer makes this complex topic accessible and engaging, making it a must-have for professionals and enthusiasts alike.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688918864257,"sku":"2405204","price":129.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/4111HhE5BSL.jpg?v=1756813601","url":"https:\/\/chalkys.com\/products\/2405204","provider":"Chalkys.com","version":"1.0","type":"link"}