{"product_id":"2405196","title":"Branding Inside Out : Internal Branding in Theory and Practice","description":"Transform your organization's culture with a customer-centric approach. This insightful book explores the concept of internal branding, where employee focus on customers drives cultural shifts within organizations. By fostering a deeper commitment to customer satisfaction among staff, you can create a more effective and efficient business model. The book delves into strategies for promoting a customer-centric culture, helping you to better understand and meet the needs of your target audience. With its practical guidance and real-world examples, this resource is essential for business leaders looking to drive lasting change within their organizations.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688903561601,"sku":"2405196","price":41.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/31HWpxSrUJL.jpg?v=1756813431","url":"https:\/\/chalkys.com\/products\/2405196","provider":"Chalkys.com","version":"1.0","type":"link"}