{"product_id":"2405193","title":"Essentials of Advertising","description":"Unlock the secrets of the advertising industry with this comprehensive guide, praised by marketing professors and recommended for students of marketing, advertising, and communications. Written by renowned expert Robert Cluley, this book offers a clear and concise introduction to the essential principles of advertising, challenging preconceptions and providing new insights into the role of advertising in business and society. Through its straightforward and engaging approach, this book highlights key issues concerning the role of advertising, making it an ideal resource for anyone looking to understand the fundamentals of this dynamic field. Whether you're a student, marketer, or industry professional, this book provides a solid foundation for navigating the complexities of advertising and staying ahead of the curve. With its concise and accessible language, you'll be able to grasp the essential features of advertising and its impact on business and society in no time.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688919060865,"sku":"2405193","price":47.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41UM-YLqXBL.jpg?v=1756813499","url":"https:\/\/chalkys.com\/products\/2405193","provider":"Chalkys.com","version":"1.0","type":"link"}