{"product_id":"2405174","title":"Retail Marketing Strategy : Delivering Shopper Delight","description":"Unlock the secrets to retail excellence with this comprehensive guide to creating a shopper-centric marketing strategy. Authored by expert Constant Berkhout, this book distills the five key capabilities required for retail success, including in-store execution, organizational development, and multi-channel operations. By basing shopper marketing strategy on customer insights, you'll elevate consumer satisfaction and create a more effective shopping environment. With practical advice on collating and interpreting data, as well as incorporating experiential elements to engage with customers, this book is an invaluable resource for retail professionals looking to innovate and stay ahead of the competition. Whether you're looking to develop new ways to interact with customers or drive business growth, this book provides the tools and knowledge you need to succeed.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688904380801,"sku":"2405174","price":43.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51VL8BDw6FL_d4039350-15ac-4a5f-8872-b800cd51870a.jpg?v=1756813485","url":"https:\/\/chalkys.com\/products\/2405174","provider":"Chalkys.com","version":"1.0","type":"link"}