{"product_id":"2405161","title":"Auto Brand : Building Successful Car Brands for the Future","description":"Unlock the secrets to building successful car brands with this comprehensive guide. Written by a leading industry expert, this roadmap to branding and marketing success in the automotive industry features case studies from top car brands, including Audi, BMW, Mercedes-Benz, and more. With insights from over 100 interviews with CEOs, marketing managers, and industry experts, you'll gain a deeper understanding of the challenges and opportunities facing the automotive industry today. Stay ahead of the curve and adapt to emerging trends in consumer behavior with this essential resource for car industry professionals. Whether you're a marketing manager, sales manager, or CEO, this book provides the tools and strategies you need to drive growth and profitability in the ever-changing automotive landscape.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688919257473,"sku":"2405161","price":108.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51FoXbo3yXL.jpg?v=1756813458","url":"https:\/\/chalkys.com\/products\/2405161","provider":"Chalkys.com","version":"1.0","type":"link"}