{"product_id":"2405154","title":"Scoring Points : How Tesco Continues to Win Customer Loyalty","description":"Unlock the secrets of Tesco's remarkable success in customer loyalty marketing. This insightful book reveals how the British supermarket chain transformed its approach to customer relationships, leveraging data analysis and innovative marketing strategies to outperform its competitors. Through a compelling narrative, you'll gain a deeper understanding of Tesco's vision and team ethic, which played a crucial role in its triumph. Discover how the company collected, analyzed, and utilized customer data to become a retail giant, making customer loyalty marketing work when others failed. This seminal marketing book offers valuable lessons for businesses seeking to replicate Tesco's success, providing a unique perspective on the power of data-driven marketing and its impact on customer loyalty. Whether you're a marketing professional or simply interested in the retail industry, this book is an essential read for anyone looking to boost their business's customer engagement and loyalty.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688909164929,"sku":"2405154","price":108.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41ELvnfRQFL.jpg?v=1756813345","url":"https:\/\/chalkys.com\/products\/2405154","provider":"Chalkys.com","version":"1.0","type":"link"}