{"product_id":"2405140","title":"Brands with a Conscience : How to Build a Successful and Responsible Brand","description":"Unlock the secret to building a successful and responsible brand with this expert guide. \"Brands with a Conscience\" provides practical tools and real-world examples to help you create a brand strategy that not only drives engagement and growth, but also contributes to a better world. By dissecting the philosophies behind sustainable brands, the authors have identified eight clear guiding attributes that can be used as the foundation of a responsible growth strategy. This definitive guide is a must-read for any student, manager, or entrepreneur looking to make a positive impact. With its easy-to-adopt framework and practical tools, you'll be equipped to build a brand that truly makes a difference.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688917062017,"sku":"2405140","price":39.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41muyD1DBoL_e80807a6-65c1-4806-95a0-af7b679bf830.jpg?v=1756813363","url":"https:\/\/chalkys.com\/products\/2405140","provider":"Chalkys.com","version":"1.0","type":"link"}