{"product_id":"2405134","title":"Emerging Markets : Strategies for Competing in the Global Value Chain","description":"In today's rapidly changing business landscape, the traditional dominance of international markets by companies from developed regions is no longer a given. Emerging markets present a wealth of opportunities for companies looking to expand their global presence. This comprehensive guide provides in-depth case studies of multinational corporations from both emerging and developed markets, offering valuable insights into strategies for competing in the global value chain. From Accenture to Walmart, Google to Nike, and Novartis to PetroChina, this book delves into the successes and challenges faced by these industry leaders. With a focus on market analysis and opportunities, this resource is essential for business leaders, entrepreneurs, and anyone looking to navigate the complexities of emerging markets.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688917160321,"sku":"2405134","price":52.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41LsyBPS-IL_61154910-1dbb-4179-855f-6c862eaafd08.jpg?v=1756813251","url":"https:\/\/chalkys.com\/products\/2405134","provider":"Chalkys.com","version":"1.0","type":"link"}