{"product_id":"2405129","title":"Understanding Social Media : How to Create a Plan for Your Business that Works","description":"Unlock the full potential of social media for your business with this comprehensive guide. Drawing on the expertise of over 200 marketers, this accessible and practical resource provides a step-by-step approach to creating a successful social media strategy. From understanding your stakeholders and setting key performance indicators (KPIs) to measuring return on investment (ROI) and budgeting for social media activities, this book covers it all. Packed with case studies from both successful and failed campaigns, it offers valuable insights and lessons learned to help you create a social media program that drives real results. Whether you're just starting out or looking to refine your existing strategy, this guide is an essential resource for anyone looking to harness the power of social media for business success.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688917717377,"sku":"2405129","price":36.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/410znqxq9jL_f3780513-4d8f-42ed-9b92-6f49c934a2a9.jpg?v=1756813576","url":"https:\/\/chalkys.com\/products\/2405129","provider":"Chalkys.com","version":"1.0","type":"link"}