{"product_id":"2405118","title":"What is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders","description":"Explore the evolving landscape of modern branding with a collection of essays from the next generation of agency leaders. This thought-provoking book, published in partnership with the Institute of Practitioners in Advertising, challenges traditional advertising fundamentals and offers fresh perspectives on brand building. Featuring commentary from leading industry thinkers, it highlights the importance of embracing new ways to consume content and showcases the innovative approaches of today's most successful agencies. With insights from esteemed professionals, this book is a must-read for anyone looking to stay ahead in the ever-changing world of advertising. Published in 2015, this hardcover edition provides a comprehensive look at the future of branding and the role of the next generation of leaders in shaping it.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688917815681,"sku":"2405118","price":52.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/41-Mzvq5-nL.jpg?v=1756813266","url":"https:\/\/chalkys.com\/products\/2405118","provider":"Chalkys.com","version":"1.0","type":"link"}