{"product_id":"2405074","title":"The PR Professional's Handbook : Powerful, Practical Communications","description":"Stay ahead in the ever-changing landscape of public relations with this comprehensive guide. Written by Caroline Black, a renowned expert in the field, The PR Professional's Handbook offers practical advice and solutions for anyone involved in the public relations function. At a time when rapid changes in communications technology, such as social media, are having a major impact on the way businesses choose to communicate, this book provides a complete breakdown of the individual skills required to succeed in the industry. From planning and implementing effective communications programmes and campaigns to understanding the principles of modern PR and its role in effective business management, this handbook covers it all. Whether you're a seasoned practitioner or a student just starting out, this book is the ultimate introduction to the world of public relations.","brand":"Chalkys.com","offers":[{"title":"Default Title","offer_id":54688919880065,"sku":"2405074","price":41.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0056\/8043\/1219\/files\/51yf_PYbpEL.jpg?v=1756813265","url":"https:\/\/chalkys.com\/products\/2405074","provider":"Chalkys.com","version":"1.0","type":"link"}